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STONE & SIMONS. LLC

Thinking Out Loud

CREDO


We believe that smart brand positioning

is the key to

effective and efficient marketing


Stone & Simons will

get your brand positioning right,

then help propel your organization

to the next level


We call what we do for clients –

Thinking Out Loud



THINKING

COUNTRY CROCK

Uncovered the brand and consumer insights that enabled Country Crock to expand into new forms and product categories and become Unilever’s #1 global food brand.

Kirkland Signature (Costco) 

Identified the key consumer insight that re-launched Costco’s owned laundry brand with a category-exclusive benefit that drove awareness, increased sales and guided the retailer’s approach to the laundry category.

GRACE, KENNEDY & CO

Performed independent consumer research, identified key consumer insights and wrote the communications strategy that successfully re-launched this Caribbean food brand across the Americas, Europe and the Caribbean.

   Bowne & Company

Identified the key insights and created the brand positioning that successfully re-launched this professional services company across 150 capital markets around the globe.

LASER VISION SCULPTING

Performed independent consumer research, developed the key insights and wrote the communications strategy that successfully launched this unique brand in laser vision correction.   

   BRUMMEL & BROWN

Uncovered the key insight and wrote the brand positioning that named and nationally launched

Unilever's Brummel & Brown.

RESOURCES

In 30+ years of marketing and advertising leadership we've built a network of trusted relationships with dozens of creative and technical experts and suppliers from across the country and in most every aspect of marketing communications.
Using that network, Stone & Simons fits the right resources - from creative to coding, from surveys to SEO - to match our client's projects and budget needs.
We all prefer buying bespoke than off the rack.
Our structure makes bespoke marketing more affordable.

DO

Marketing Smart reduces ineffective efforts

Marketing Smart saves time

Marketing Smart increases sales and profits

Stone & Simons specializes in Marketing Smart   

MARKETING SMART SERVICES

  • Smart Brand ID, Marketing, Promotions & Advertising Materials
  • Smart Sell-In & Storytelling - Group Workshops & One-On-One
  • Smart Presentations - Analysis & Improvement
  • Smart Brand Health Check
  • Smart Marketing Strategies
  • Smart Brand Positioning
  • Smart Shopper Marketing

PROPRIETARY MARKETING SMART TOOLS

  • KeyStone™ Brand Positioning
  • CornerStone™ Brand Building
  • TouchStone™ Communications Strategy
  • GemStone™ Concept Development & Validation
  • CapStone™ Package Design Strategy
  • MoonStone™ Brand Health

SAY

“ Doug is . . . adept at turning insights and strategy into innovative solutions that drive the business for his clients. He is a collaborative, high-energy and high-integrity leader who gets results."

- ROBERT FOUNTAIN, PERNOD RICARD, NEW YORK, NY

“ Doug is a very engaged and strategic leader, who also has an ardent focus on positive client relationships. I worked closely with Doug through an intense agency selection process, and then ongoing account management after winning the business. It was one of the best agency partnerships I have had, resulting in top-tier work and a high level of collaboration."

- MAGGIE HEILE, VIN 7000, PARK CITY, UT

“ Douglas is an extremely dedicated and committed individual, who consistently delivered outstanding results, in the 25+ years he worked with me on major Unilever brands!"

- MICHAEL BAUER, MARKETING & MANAGEMENT CONSULTING, NEW YORK, NY

“ Douglas is a very savvy marketing strategist with a sharp eye for human motivational insights. He makes an excellent partner for getting to the core ideas that can will successfully persuade consumers. An invaluable asset to both his clients, and those who work with him."

- MARC WILLIAMS, FOTOGRAFZ, ROYAL OAK, MI

“ Doug has proven his ability to deliver strong strategic and creative solutions. He has tremendous integrity and dedication to taking a stand for what's right. He leads his team(s) to deliver projects on time, in full, on cost, in the highest quality way."

- MICHAEL FAHERTY, UPFIELD, RIDGEFIELD, NJ

BLOG

Marketing Local Food To Restaurants

If you've started or are planning to start a business growing or producing local food for local sales and consumption, then you've probably thought about selling your stuff to…

CONTACT

DSTONE@STONESIMONS.COM

248-210-6659