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call: 248-210-6659

Thinking Out Loud

CONTACT
stone & simons, LLC

CREDO

We believe that smart brand positioning is the key to effective and efficient marketing.Stone & Simons will get your brand positioning right,then use smart marketing to help propel your organization to the next level.
We call what we do for our clients - Thinking Out Loud

COUNTRY CROCK

Uncovered the brand & consumer insights that enabled the Effie Award-winning Country Crock to expand into new forms & product categories & become Unilever's #1 global food brand.
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AMERICAN STANDARD ROOFING

Identified a differenciating brand positioning, wrote brand themeline & created TV & promotional advertising that increased sales versus previous year - in the midst of the pandemic.

THINKING

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KIRKLAND SIGNATURE

(COSTCO)

Identified the key consumer insight that re-launch Costco's owned laundry brand with a category-exclusive benefit that drove awareness, increased sales & guided the retailer's approach to the laundry category.
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GRACE, KENNEDY & CO

Performed independent consumer research to identify key insights & wrote the communications strategy that successfully re-launch this Caribbean food brand across the Americas, Europe & the Caribbean.

BOWNE & COMPANY

Identified the key insight & created the brand positioning that successfully re-launched this professional services company across 150 capital markets around the globe.
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LASER VISION SCULPTING

Performed independent consumer research to develop the key insights & wrote the communications strategy that successfully launched this unique brand in laser vision correction.

BRUMMEL & BROWN

Uncovered the key insight & wrote the brand positioning that named & nationally launched this Edison Award-winning brand.
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RESOURCES

In 30+ years of marketing & advertising leadership, we've built a network of trusted relationships with dozens of creative & technical experts & suppliers from across the country, overseas & in most every aspect of marketing communications.Leveraging that network, Stone & Simons fits the right resources - from creative to coding, from surveys to SEO - to match our client's projects & budget needs.We all prefer buying custom-made, rather than off-the-rack.Our structure makes bespoke marketing more affordable.

DO

Smarter Marketing reduces ineffective effortsSmarter Marketing saves time & moneySmarter Marketing increases sales & profitsStone & Simons specializes in Smarter Marketing

SMARTER MARKETING SERVICES
  • Smart Brand ID, Marketing, Promotions & Advertising Materials
  • Smart Sell-In & Storytelling, Group Workshops & One-On-One
  • Smart Brand Health Check
  • Smart Marketing Strategies
  • Smart Brand Positioning
  • Smart Shopper Marketing
PROPRIETARYSMARTER MARKETING TOOLS
  • KeystoneTM Brand Positioning
  • CornerstoneTM Brand Building
  • TouchStoneTM Communications Strategy
  • GemStoneTM Concept Development & Validation
  • CapStoneTM Package Design Strategy
  • MoonStoneTM Brand Health

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SAY

"Doug’s marketing strategy and advertising creativity has been superb! While our industry has been down during the pandemic, Doug’s advertising plan was able to keep our business in operation during the initial few months of the pandemic and then business accelerated as the months passed while using his marketing plan." - ALAN GILDENBERG, CEO/INVESTOR, AMERICAN STANDARD ROOFING, SOUTHFIELD, MI
"Our firm hired Doug to help with our brand positioning. Doug's insights helped us identify blind spots in our messaging. He also helped us craft a "brand anthem" that we can use to focus additional marketing efforts. I am happy to recommend Doug to any business that needs help with brand positioning." - STEPHEN KONTOS, INTELLECTUAL PROPERTY ATTORNEY & FOUNDER OF PATENTXP, ROYAL OAK, MI
“Doug is . . . adept at turning insights and strategy into innovative solutions that drive the business for his clients. He is a collaborative, high-energy and high-integrity leader who gets results." - ROBERT FOUNTAIN, PERNOD RICARD, NEW YORK, NY
“Doug is a very engaged and strategic leader, who also has an ardent focus on positive client relationships. I worked closely with Doug through an intense agency selection process, and then ongoing account management after winning the business. It was one of the best agency partnerships I have had, resulting in top-tier work and a high level of collaboration." - MAGGIE HEILE, VIN 7000, PARK CITY, UT
“Douglas is an extremely dedicated and committed individual, who consistently delivered outstanding results, in the 25+ years he worked with me on major Unilever brands!" - MICHAEL BAUER, MARKETING & MANAGEMENT CONSULTING, NEW YORK, NY
“Douglas is a very savvy marketing strategist with a sharp eye for human motivational insights. He makes an excellent partner for getting to the core ideas that can will successfully persuade consumers. An invaluable asset to both his clients, and those who work with him." - MARC WILLIAMS, FOTOGRAFZ, ROYAL OAK, MI
“Doug has proven his ability to deliver strong strategic and creative solutions. He has tremendous integrity and dedication to taking a stand for what's right. He leads his team(s) to deliver projects on time, in full, on cost, in the highest quality way." - MICHAEL FAHERTY, UPFIELD, RIDGEFIELD, NJ

BLOG

Winning @ Retail - Shopper Marketing for
Local Food Brands
 If you're growing or producing Michigan food products, you have a dream of seeing your brand sold from grocery shelves & web sites. You’ve probably pushed your cart through the…
November 22, 2019
Marketing Local Food To Restaurants
If you've started or are planning to start a business growing or producing local food for local sales and consumption, then you've probably thought about selling your stuff to… June 14, 2019
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DID

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CONTACT

DSTONE@STONESIMONS.COM 248-210-6659
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